Reprise Growth Platform Review

Reprises promises to make your demos more engaging and effective through their custom product tour platform. Reprise doesn’t require coding or developer resources. Sales and marketing teams can create and modify demos according to their needs. But is it really as simple and functional as they say?

In this review, we’ll examine Reprise in greater detail, including what we liked and didn’t like about it.

 

What is Reprise?

Reprise is a demo platform that assists sales and marketing teams in creating sales demos, trial environments, and product tours. Reprise to capture a demo or create an interactive product tour by either creating a sandbox version of your front-end (similar to screen recording software) or by capturing individual screens in your own application as well as any other complementary application or website.

What Is It Used For?

Reprise is used by sales and marketing to create:

• Customized demos for sales departments.
• Demos for marketing purposes.
• Product tours and walkthroughs.
• Onboarding and instructional videos.

Who is Reprise for?

Reprise focuses on enterprise-level companies that want to create demos to show their prospects. Reprise is code-free, which enables both sales and marketing teams to create their own custom demos without assistance from the development team. Their notable customers include Pendo, Gainsight, and Medallia.

 

 

Sharing Capabilities

Reprise does not have a native meeting platform that supports video chats or virtual meetings for demos. Completed replays are emailed or shared with prospects and clients via a link. Sales reps request that the prospect shares the screen via Zoom or Skype to interact during a live demo.

Deployment, onboarding, training, and support

Customers can sign up for a free Starter demo with Reprise. The company states that they provide “commercially reasonable technical support to customers” via email or phone during regular business hours. They also state that customers will be provided with maintenance releases at no additional charge.

Integrations

Reprise hasn’t published a list of integrations but has said that they are able to bidirectionally sync integration with Salesforce and other CRM systems.

Reprise: Company History

Reprise was founded in 2020 in Boston, Massachusetts, by Bryan Stevenson, Evan Powell, Joe Caprio, and Samuel Clemens. Clemens currently serves as the Head of Product, while Powell is the CTO, and Stevenson is the CEO.

The company raised just over $3.2 million in its initial seed round led by Glasswing Ventures and Accomplice Ventures. An additional round raised a further $17 million in 2021.

The CEO of Reprise, Bryan Stevenson, previously worked as a CIO and has two decades of software engineering experience. In a 2021 podcast episode, Stevenson said that he co-created Reprise because he had been asked to build numerous demo environments during his career and found that there was a huge gap between the demos and products delivered.

Pricing and Packages

Pricing has not been made publicly available (will be updated). It is possible to trial Reprise by signing up at GetReprise com/Starter. Packages can be purchased for either a single user, up to five users, up to ten users, and ten users and above.

Creating a Demo With Reprise

Demos and walkthroughs are called Replays in Reprise; there is no distinction between different demo or product tour types.

Creating a Basic Demo (With the Basic Application Capture Tool)

You can create a basic product SaaS demo by clicking the Record button in the Reprise dashboard and visiting the website to record.

 

 

 

 

 

 

 

 

 

 

 

 

 

The recording will capture the entire app and all interactivity, including chart hovers and modals with complete fidelity. All screens are captured by clicking through the website or application as normal. Once it’s recorded, simply stop recording and view a live replay in the Draft section of the Reprise website.

Editing Your Demo

The Basic Application Capture Tool has limited editing capabilities, but it is possible to customize your capture. This will allow you to personalize or verticalize your demos for specific industries.

The Basic Application Capture Tool supports:

• In-line text editing, allows you to modify the copy displayed on the screen.
• Global search-and-replace capabilities replace one word or phrase for another, e.g., replacing the word “client” with “patient.”
• Chart customization.
• Ability to add basic guides and directional pop-ups that guide prospects through the flow of the demo or tutorial.
• Limited customization variables imported from your CRM, e.g., client names.

Publishing the demo

Once the user can complete the demo, they can duplicate it, save it as a draft or publish the demo. Once it’s published, Reprise generates a link that can be sent to prospects or customers, embedded on your website, and shared on social media.

Using Advanced Screen Capture

Instead of using the Basic Application Capture Tool, you can try using the Advanced Screen Capture. To access it, install the Chrome Extension of the Reprise app or use the Reprise dashboard.

Using this feature users do not record the application but instead, capture individual screens in the app or website (similar to screengrabs on your desktop computer or phone). Users can click around on the page and feel as though they are actually interacting with the real product. With Advanced Capture, it’s possible to capture multiple applications in order to tell a story, show product interplay, or demo integrations. The screens are captured in high fidelity and then personalized by using a suite of more advanced editing tools.

Additional editing tools include the ability to remove confusing elements and insert more advanced variables.

 

What We Liked/Didn’t Like About Reprise

Though Reprise is a handy tool that does what it claims, we aren’t too excited about it since it could have been much better and easier to use.

Sales reps can create demos without coding and give customers insight into the product experience in a controlled environment with no risk of the demo failing.

We can see the value of a tool like Reprise, but is it the best tool for the job? Let’s dive in.

What We Didn’t Like About Reprise

The Learning Curve

While Reprise is code-free, it’s not as simple to use as purported. Undoing actions and mistakes are difficult, and it’s hard to go back and fix mistakes once they’ve been made. The features themselves require a lot of cognitive work to understand. Even the simplest actions (like making text “bold”) take a lot of trial and error. It doesn’t help that Reprise uses its own jargon, which makes it hard to follow.

The average salesperson will have a hard time creating a demo or product tour without guidance and support from someone who really understands the software.

Reprise Does Not Offer a Native Meeting Platform

Seems to us that It’s also not possible to add video or voice chat during the demo, which makes their demos much less engaging (and harder to follow). Without these human touches, the end results feel like little more than free screen recording apps.

The UI/UX

It’s easy to say that Rreprise’s UI/UX isn’t very good.

We’re not fans of the dark and uninviting UX of the Reprise website. The Dark mode is very problematic; some of the buttons disappear, so that top “actions” resemble tags, and settings in the sidebars disappear. Parsing a new screen has a lag time of 5-10 seconds, which is frustrating when you are creating several demos to show different clients.

What We Liked About Reprise

Reprise enables users to create asynchronous demos without any coding or design knowledge. It’s a way for prospects to gain a “feel” for the product by pressing buttons and exploring various screens without the risk of things going wrong. Sales reps and marketers can create a personalized experience for every client and steer them directly to the all-important “Aha!” moment of discovery. However, none of this is revolutionary since many of Reprise’s competitors offer similar features.

The Extension Tool

It seems that the Reprise extension tool works well. You can set a delay of 5 seconds or 10 seconds before the recording starts to set the stage and minimize editing times. The page names are the default screen names, and the tool keeps capturing as you click through the page instead of going to the default view. When you are done capturing a site, you can see everything you’ve captured by clicking on the “Show All” button.

Summary

Although Reprise seems to provide a decent ability to create product demos quickly and easily, it doesn’t really stand out as innovative or groundbreaking when compared to other solutions on the market as a whole. It seems to us that Reprise prioritizes features over usability. There are several features that the average non-technical sales or marketing person will find hard to grasp, and the tool simply isn’t intuitive. Making corrections and edits is particularly frustrating and hard to navigate, and the crowded and complex UX of the actual Reprise platform doesn’t make matters any easier.

Reprise is a decent solution, but is it the best one on the market? We’re not convinced.