{"id":659,"date":"2022-06-13T09:42:04","date_gmt":"2022-06-13T09:42:04","guid":{"rendered":"https:\/\/saas-heaven.com\/?p=659"},"modified":"2022-06-13T09:42:04","modified_gmt":"2022-06-13T09:42:04","slug":"how-to-write-an-effective-product-demo-script","status":"publish","type":"post","link":"https:\/\/saas-heaven.com\/2022\/06\/13\/how-to-write-an-effective-product-demo-script\/","title":{"rendered":"How to Write an Effective Product Demo Script"},"content":{"rendered":"

As sales reps, we know the importance of a\u00a0great product demo solution<\/a>\u00a0when selling SaaS to prospects. A\u00a0Stanford study<\/a>\u00a0showed that stories are more memorable than facts and stats. But you want the prospect to remember your demo for the right reasons.<\/p>\n

Being unprepared and messing up a demo makes a big impact that is difficult to recover from. That\u2019s why creating a demo presentation script is essential. This can seem like a big task, and that\u2019s why we built this guide to help you create a product demo script that generates sales.<\/p>\n

What is a SaaS B2B Sales Product Demo Script?<\/h2>\n

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Creating a demo script is much easier than it sounds. All we mean is that we need to create a document that will help us as sales reps keep track of our message while giving a presentation to a prospect.<\/p>\n

Demo scripts can contain long selling pitches and countless details ready to be presented for every resistance that may arise. However, in many cases, the script is just a piece of paper that outlines the structure of your product demo with bullet points highlighting what’s most important through the demonstration and what should not be overlooked.<\/p>\n

Demo scripts are meant to help us stay on track and ensure that prospects have the best experience possible when interacting with our SaaS solution.<\/p>\n

Keys to Write a Script for a Product Demo<\/h3>\n

Ideally, you will customize your product demo to each prospect so that every script will be a little different. But here are the three core elements of every sales demo script:<\/p>\n