sandbox instead of the live version for your demo<\/a>?<\/p>\nBrainstorm Questions and Answers<\/h3>\n Your demo should be as short as possible so that some details will be left out. Brainstorm what you think specific clients could ask. Write down answers, practice, and review.<\/p>\n
Think about how to keep answers short and a demo on track. Sometimes in a demo, you might not have an answer or the time to give a complete explanation. Don\u2019t be afraid to provide summaries within a demo or schedule follow-ups later to get into details.<\/p>\n
<\/p>\n
4 Steps to Creating a SaaS Demo Script<\/h2>\n <\/p>\n
Like any good story, you will need to build some tension to a climatic \u201cAHA!\u201d moment where the client suddenly understands they need your product.<\/p>\n
You must create a hook early in the presentation\u2015don\u2019t let clients zone out. Instead, keep them engaged by giving value early.<\/p>\n
Each demo script contains four main parts: an intro, buildup, \u201cAHA\u201d moment, and wrap-up.<\/p>\n
Here is how to do them right:<\/p>\n
Intro for SaaS Demo<\/h3>\n The intro briefly introduces who you are, what company you are from, and your credentials.<\/p>\n
Don\u2019t assume everyone around you understands what the product demonstration is about. Instead, include a short, high-level description of the product. Let people know what they are watching while building some curiosity about what comes next.<\/p>\n
\u201cThanks for coming. I\u2019m [name] and run [position] at [company]. I\u2019m going to show you how [product] addresses [high-level pain point] with [features.]\u201d<\/em><\/p>\nBuildup Saas Template Samples<\/h3>\n While demoing the software, you need to show, not tell, the benefits. Don\u2019t explain features; show how they solve your client\u2019s problems through relevant examples.<\/p>\n
Showing is why you are doing a demo. Anyone can read a user manual. You need to know the prospect\u2019s perspective and be able to offer them a better experience than how they have always done things.<\/p>\n
You can start the demo within one of your prospect’s familiar everyday workflows. By starting with an interface everyone is familiar with, your prospects will be drawn into your story. Apps like email or calendars your product integrates with work well.<\/p>\n
Once the context is clear, lead the prospect by asking questions that tie pain points to your product. Don\u2019t just talk to the customer. Instead, ask prepared questions and show why your product is the answer.<\/p>\n
\u201cYou know when you’re trying to [pain point]?\u201d<\/em><\/p>\nGood questions come from good prep. Don\u2019t ask questions you don\u2019t know the answer to; always have a compelling solution ready to be shown, not explained.<\/p>\n
Provide numbers of how your product affects the bottom line and case studies of other similar companies.<\/p>\n
\u201cIsn\u2019t it annoying when [pain point]? Well, when we integrate [product] for [other company] they stop wasting [amount of time] on [task].\u201d<\/em><\/p>\nIdeally, the features you highlight will add value while building tension and curiosity and move the client towards your \u201cAHA!\u201d moment.<\/p>\n
How to Make an \u201cAHA!\u201d Moment That Converts<\/h3>\n A climax is where the product \u201cclicks\u201d for the prospect, and they know they need it. However, building up to an \u201cAHA\u201d moment that closes deals is tricky.<\/p>\n
When building up to the \u201cAHA\u201d moment, try to make the first features you introduce to a moment where it all comes together. For example, think about integrating several workflows, aggregating data, or your product’s unique features into a one-click \u201cwow\u201d moment.<\/p>\n
If a showy \u201cone-click\u201d moment isn\u2019t practical, or you have trouble deciding on your software\u2019s climactic moment, look at your product\u2019s data and your prospect’s profile. Consider:<\/p>\n
\nWhat features do users engage with?<\/li>\n What positive feedback have you already gotten?<\/li>\n Who is the user you want to convert?<\/li>\n How can you personalize the \u201cwow\u201d moment to this prospect?<\/li>\n<\/ul>\nRemember, you are showing how revolutionary your product is, and if you have to explain your \u201cAHA!\u201d moment, it\u2019s probably not strong enough. You should have tied everything to the client\u2019s pain, and they should immediately \u201cget it\u201d if you expect to close the deal.<\/p>\n
Your explanation should emphasize not just your solution but what will happen if the prospect passes on the opportunity. Essentially, if they don\u2019t take action now, they will face more pain.<\/p>\n
You can show this with a before and after case study of your other clients or emphasize robust market data for how the game is changing, but always keep highlighting the\u00a0problem\u00a0<\/em>being solved, not only time saved or ROI.<\/p>\nProduct Demo Wrap-up<\/h3>\n Don\u2019t assume that everyone caught everything you said, repeat the key points. Then, address any questions and summarize everything you showed.<\/p>\n
Finally, avoid closing with \u201cThanks for coming.\u201d<\/p>\n
Your final words need to direct the prospect to the next step. Tell them what the call to action is – sign up for the demo, have another call shortly, or buy the product.<\/p>\n
<\/p>\n
Checklist – How to Write a Script for a SaaS Product Demo<\/h2>\n <\/p>\n
<\/p>\n
It is worth investing time in writing a script for a product demo. When done right, an impressive software demo can even close a deal on the spot. Of course, each demo will ideally be a little different, and experimentation is encouraged; just try to stick to these guidelines:<\/p>\n
\nTie features to prospect’s pain points –\u00a0make the software relevant to the client\u2019s needs and remind consequences if they don\u2019t buy.<\/strong><\/li>\nShow don\u2019t tell –\u00a0<\/strong>don\u2019t list facts and features. Give examples the client immediately understands<\/li>\nRelatable, engaging story –\u00a0<\/strong>place the end-user of the software within the story, don\u2019t make everything about your product. The prospect is the hero.<\/li>\nCreate a story arch<\/strong>\u00a0– build up several pain points and product features to a moment the whole room can resonate with<\/li>\nPreparation and practice –\u00a0<\/strong>\u00a0do your research, prepare for any Q&A, map out any glitches, and make backup plans.<\/li>\nCall to action –\u00a0<\/strong>don\u2019t forget the goal is selling the product. Always drive towards easy and specific next steps.<\/li>\n<\/ul>\n\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"As sales reps, we know the importance of a\u00a0great product demo solution\u00a0when selling SaaS to prospects. A\u00a0Stanford study\u00a0showed that stories are more memorable than facts and stats. But you want the prospect to remember your demo for the right reasons. Being unprepared and messing up a demo makes a big impact that is difficult to […]\n","protected":false},"author":2,"featured_media":560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n
How to Write an Effective Product Demo Script \ud83d\udfe9 SaaS Heaven<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"How to Write an Effective Product Demo Script \ud83d\udfe9 SaaS Heaven","description":"A product demo script can help you stay on track during your demo and help you close more deals for your SaaS. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saas-heaven.com\/2022\/06\/13\/how-to-write-an-effective-product-demo-script\/","og_locale":"en_US","og_type":"article","og_title":"How to Write an Effective Product Demo Script","og_description":"A product demo script can help you stay on track during your demo and help you close more deals for your SaaS. 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